Reduce RTO with Shipway's eCommerce RTO Solution

Your RTO reduction tool to cut RTO rates by up to 20–30% and grow revenue. Verify COD orders on WhatsApp, flag risky buyers, and recover failed deliveries automatically.

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Illustrative RTO risk dashboard: orders scanned, high and medium-risk counts, orders tagged High, Medium or Low risk, and a COD order confirmed via WhatsApp

Shipway at a Glance

The scale behind every shipment you send.

20+Courier Partners
19K+Serviceable PIN Codes
50+Integrations
60K+Shopify App Installs

Trusted by growing D2C brands across India

Zouk

THRD

FUBS

Bitrontix

Astro Talk

The Bamboo Company

Rezoni

Kiwi Kisan Window

The Bear House

Oxyglow

Pothys

PHOOL

Zouk

THRD

FUBS

Bitrontix

Astro Talk

The bamboo company

Rezoni

Kiwi Kisan Window

The Bear House

Oxyglow

Pothys

PHOOL

Fittr

Krvvy

Googo Gaaga

Concept Kart

Lamior

Callmate

FixDerma

Supersox

Fang

Crazybee Tshirts

Hammer

Daily Objects

Vastrado

H&H

Fittr

Krvvy

Googo Gaaga

Concept Kart

Lamior

Callmate

FixDerma

Supersox

Fang

Crazybee Tshirts

Hammer

Daily Objects

Vastrado

H&H

Why RTO Suite

Proven Business Benefits of RTO Suite

More than 30% of COD orders can become RTOs, costing you two-way shipping, blocked inventory, and lost customers. Shipway brands have reduced RTO rates: HUFT went from 12% to 7% in two months, while Bummer reduced its rate from 21% to 10%, helping protect your margins.

RTO Reduction

RTO reduction tool flags risky COD orders before dispatch, helping prevent avoidable returns and protect margins.

Customer Delight

Buyers stay informed and can update addresses or request delivery re-attempts themselves .

Fewer WISMO Tickets

Proactive WhatsApp, SMS and email updates answer “where is my order?” before it's asked.

Protected Margins

Reduce RTO in courier shipments and avoid paying forward and return shipping on orders unlikely to be accepted. .

Inventory Freed Up

Reduce RTO with smarter interventions, keeping stock available for sale instead of stuck in reverse transit .

All-in-One eCommerce RTO Reduction Software

Step 01

Proactive RTO Communications

COD order confirmation as soon as an order is placed
Out-for-delivery alerts to prepare buyers for delivery
Refund and NDR address-confirmation updates
SMS, WhatsApp and email through one setup

Example buyer messages on WhatsApp, SMS and email: COD order confirmation, out-for-delivery alert and NDR address confirmation

Step 02

AI-Powered RTO Risk Detection

Scores every COD order for RTO risk before dispatch
Analyses buyer purchase history to identify potential fraud
Categorises orders into high, medium and low risk
Focuses verification on orders that need attention

Example RTO risk dashboard: orders scanned, high and medium-risk counts, and orders tagged High, Medium or Low risk

Step 03

Confirm COD Orders Before Shipping

Buyers confirm COD orders on WhatsApp before dispatch
Verify Order + Address at ₹2.99 per order to prevent fake, accidental and wrong-address RTOs
Verify Order Only at ₹1.99 per order to prevent fake and accidental orders
Sent through Shipway's verified business account or your own number

COD order verification options: Verify Order + Address and Verify Order Only

Step 04

Re-attempts Through Tracking Page

Failed deliveries appear on your branded tracking page
Buyers select a new delivery date in one tap
Your logo stays visible throughout the tracking journey
Reduce RTO by enabling easy delivery re-attempts

Example branded tracking page where the buyer picks a new delivery date after a failed attempt

Step 05

Automated NDR Management

Failed deliveries trigger automatic buyer follow-ups
Connect with buyers through WhatsApp, IVR calls and SMS
Buyers reschedule deliveries or update addresses themselves
Add DeliveryAssure and pay only for recovered orders

Automated NDR workflow: NDR raised, buyer contacted, rescheduled, delivered, with Delivery Assure

Take eCommerce RTO Reduction Further with These Products

RTO Suite works alongside Shipway products, giving you greater control over every COD shipment.

Delivery Assure

Recover failed deliveries with Shipway's NDR recovery service and pay only for successfully recovered orders.

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Shipway Protect

Protect shipments against loss, damage, tampering and RTO at 0.75% + GST per AWB.

Explore

Early COD Remittance

Get COD cash remitted as fast as D+2 with automated reconciliation.

Explore

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Get an RTO Reduction Software Demo

See how Shipway's RTO Suite flags risky orders, verifies COD on WhatsApp and recovers failed deliveries for your brand.

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FAQ

Frequently Asked Questions

RTO (Return to Origin) occurs when a courier cannot deliver an order to the buyer and returns it to the seller. Common reasons include customer unavailability, incorrect addresses, delivery refusal and failed COD payments. RTO in courier shipping increases logistics costs, blocks inventory and affects profitability.

Shipway's RTO reduction tool helps prevent avoidable returns through AI-powered fraud detection, COD order verification, proactive buyer communication, delivery re-attempts and automated NDR management. It helps identify risky orders before dispatch and recover eligible failed deliveries before they become RTOs.

When a buyer places a COD order, Shipway sends an order confirmation request through WhatsApp. Buyers can confirm their order and, depending on the verification option selected, verify their delivery address before dispatch. This helps identify fake, accidental and incorrect-address orders early.

Shipway Protect is a shipment protection solution that covers eligible shipments against loss and damage, including during RTO transit. It offers automatic protection for eligible orders, helping eCommerce businesses reduce financial losses from shipping incidents.

Delivery Assure is Shipway's success-based delivery recovery service. It helps recover eligible shipments after failed delivery attempts by re-engaging buyers and enabling recovery actions. You pay the recovery fee only when an eligible shipment is successfully delivered.

Yes. Shipway's Ecommerce RTO solution integrates with your store, courier partners and communication channels. You can manage COD verification, RTO risk detection, buyer notifications and delivery recovery through one platform.

Reduce RTO with Shipway's eCommerce RTO Solution

Shipway at a Glance

Trusted by growing D2C brands across India