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A new-age innerwear brand for modern Indian women goes from single-courier chaos to a structured, high-performing logistics engine with Shipway.
About the Brand
Krvvy is a new-age D2C innerwear and shapewear brand created for modern Indian women, focused on comfort, functionality, and inclusive design. Founded to solve the gaps in traditional shapewear, Krvvy creates products tailored to real body types, prioritizing breathability, seamless fits, and all-day wear. Since launch, the brand has built trust among thousands of customers across India by combining thoughtful product design with a relentless focus on customer experience.
The Challenge
"Before Shipway, we were only using one courier service partner. We instantly realised that one courier service partner might not be able to service all the pin codes. Apart from this, I think RTO is the biggest pain in the industry of D2C in general, plus, as a business owner, comparative pricing is something that is superbly required, because it will just mess up with your P&L."
The Solution
Shipway addressed each challenge systematically, from coverage gaps to courier intelligence to warehouse visibility. The results compounded over 18 months.
"It's been almost one and a half years that we are working with Shipway. When we started, the RTO percentage started dropping, and gradually, the 15% RTO that we used to have has somehow become a single digit now. Earlier, we used to get orders and ship them according to our timings. Now we have a structure. And I think we get all that intelligence from Shipway. We have very little manual work."
Results
Why Shipway
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