How Dr. Veda improved delivery performance and recovered lost revenue with Shipway
A purpose-led wellness and skincare brand solving real skin and sleep problems moves from inconsistent delivery performance to a structured, system-driven operation with Shipway.
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Reduction in delivery failures
Success rate up from 76%
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0%
Prepaid delivery success rate
Up from 95%
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0%
COD delivery success rate
Up from 65%
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0%
Revenue recovered
Previously lost to failures
About the Brand
Natural wellness, rooted in purpose
Dr. Veda began with a simple belief: that nature holds the power to heal, soothe, and restore balance. What started as a personal passion for essential oils and natural remedies grew into a wellness and skincare brand, blending traditional aromatherapy wisdom with modern skincare science. From deep, restful sleep to radiant skin, from pain relief to calm and focus, each product is built around pure essential oils and natural formulas, designed to deliver real, visible results rather than just fragrance or feel.
Segment
D2C Wellness & Skincare
Focus area
Sleep, stress relief, pain relief, skincare and glow
Formula approach
Traditional aromatherapy blended with modern skincare science
Shipway tenure
7+ months
The Challenge
Inconsistent delivery performance was costing customers and revenue
"Sabse bada loss hai customer loss ho raha hai ki jis customer ko maal chahiye usko woh product mil hi nahi pa raha. Second thing, revenue ka loss toh hota hi hota hai company ko, aur agar hum kisi customer ko 10-12 din ke andar product deliver karwa rahe hain toh kuch customers alternate options dekhne lag jaate hain."
S
Smyle Wadhwa
Co-founder & Director, Dr. Veda
Delivery performance below market standard
With delivery below the 85-90% cosmetic industry benchmark, a meaningful share of orders simply weren't reaching customers.
Customers lost to failed deliveries
Every non-delivered order meant a customer who needed the product but never received it — a direct hit to trust and repeat business.
Revenue leakage
Failed and delayed deliveries were quietly eating into the company's topline, with 5-7% of revenue being lost to the problem.
Slow TAT in a quick-commerce world
With delivery windows stretching to 10-12 days, customers used to quick commerce-speed expectations were switching to alternatives before their order even arrived.
The Solution
A closely aligned operations partnership that turned manual chaos into a system
Shipway's operations team worked hand-in-hand with Dr. Veda, moving tasks that used to be manual onto a structured, system-based process, with dedicated weekly check-ins to track and improve performance.
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Dedicated account management with daily alignment
Shipway assigned a dedicated point of contact to manage the Dr. Veda account, working with the brand's team on a day-to-day basis and staying closely involved in tracking and resolving delivery issues.
Weekly review callsDaily coordination with operations teamComplete delivery assurance
System-based operations replacing manual tracking
Shipway's tech support team helped Dr. Veda move from manual processes to system-based tracking, streamlining operations end to end.
Manual tasks moved to systemsCloser tech team alignmentSmoother day-to-day operations
Focused push on delivery performance and TAT
Recurring conversations with the Shipway team centered on boosting performance, reducing RTO and improving turnaround time, directly addressing the quick-commerce pressure Dr. Veda was facing.
"December mein hum Shipway ki team ke saath jude, tab hamara delivery success rate nikal ke aaya tha around 76% ke aaspaas ka. Aur woh month on month improve hota gaya. Toh aaj agar main baat karoonga toh hum delivery mein around 84-85% pe hain abhi. Toh prepaid mein humne jo achieve kara hai woh 95-96% se hum aaj 98-99% pe aa gaye hain. Aur agar main COD ki baat karoon toh COD pe hum kabhi hua karte the 65-66% pe, aaj hum 70 to 73% pe close kar rahe hain past do months se."
S
Smyle Wadhwa
Co-founder & Director, Dr. Veda
Results
Consistent month-on-month gains
From delivery performance below industry standard to a system Dr. Veda can plan around.
~35%
Fewer delivery failures (76% → 84-85%)
99%
Prepaid delivery success rate
73%
COD delivery success rate
5-7%
Revenue recovered
Why Shipway
Built for brands that mean business
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Dedicated point of contact
A single POC managing the account day-to-day, with weekly review calls and daily coordination on delivery issues.
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System-based operations
Manual tracking replaced with structured, system-driven processes and closer tech team alignment.
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TAT & RTO focus
Recurring performance reviews aimed squarely at faster turnaround time and reduced RTO.
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Steady, measurable gains
Delivery success rate improved month over month, from 76% to 84-85% and climbing.
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Revenue recovery
5-7% of revenue previously lost to delivery failures recovered through better performance.
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Closely aligned partnership
Shipway's operations team working hand-in-hand with Dr. Veda's team, not at arm's length.
Ready to scale?
Scale your brand like Dr. Veda
Join 5,000+ growing eCommerce brands using Shipway to reduce RTO, automate shipping operations, and deliver with confidence across India.
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