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Customer Success Story

How Be Clinical achieved 80%+ delivery rate and slashed return timelines

A science-backed skincare brand transforms its logistics nightmare into a streamlined, scalable operation with Shipway at the core.

Be Clinical brand
🚚
0
Delivery success rate
↑ Up from ~60%
↩️
0%
RTO rate
↓ Down month on month
⚡
0
Average delivery time
↑ Was 2–3 weeks before
📦
0
Orders handled per day
↑ At peak scale

About the Brand

Science-backed skincare, built for longevity

Be Clinical is an evidence-based skincare brand targeting Indians aged 30+ who are serious about skin longevity. With fully in-house R&D and manufacturing, quality is non-negotiable, which made their logistics chaos all the more frustrating.

Segment
D2C Skincare
Target audience
30+ in India
Manufacturing
In-house R&D
Scale today
500–1000 orders/day

The Challenge

Logistics were breaking the brand

"One of the biggest challenges with having shipping completely in-house was that deliveries were not reaching customers on time. There was a point where deliveries to Mumbai were getting delayed by two to three weeks, and many of them were getting returned or missed entirely."

HD
Himangi Dhir
Founder, Be Clinical
⏳
Unreliable delivery timelines
Managing logistics fully in-house created inconsistent delivery windows. Customers waited weeks for orders that should have arrived in days.
↩️
High RTO impacting growth
A significant chunk of orders were being returned after failed delivery attempts, direct revenue loss, and a hit to the customer experience.
🔍
No logistics visibility
Without a centralized system, shipment tracking, processing, and coordination were manual, error-prone, and completely opaque.
📈
Unable to scale
As demand grew, the in-house setup simply couldn't keep up, especially during peak periods when order volumes surged.

The Solution

Three steps that transformed everything

Shipway's logistics infrastructure addressed each of Be Clinical's pain points systematically. The results speak for themselves.

1
Courier aggregation for wider coverage
Shipway plugged in multiple courier partners into a single logistics workflow, enabling smart routing, so that each shipment goes through the most reliable carrier for that pin code.
Better regional serviceability Faster deliveries to key markets 10% fewer failed attempts
2
Centralized dashboard and full visibility
A unified Shipway dashboard gave the team complete visibility into every shipment, delivery status, RTO trends, and logistics performance, all in one place, eliminating manual coordination.
Real-time shipment tracking Reduced manual intervention Data-driven decisions
3
Optimized logistics for faster fulfillment
With Shipway's infrastructure in place, delivery timelines dropped dramatically, from weeks of uncertainty to consistent 2–3 day windows across India, with a dedicated POC for quick support.
2–3 day delivery windows Consistent order fulfillment Dedicated POC support

"The platform is extremely comprehensive. From RTO data to delivery tracking and reports, we're able to manage everything in one place. We've been able to streamline our shipping a lot better."

HD
Himangi Dhir
Founder, Be Clinical

Results

The numbers say it all
From logistics chaos to a lean, scalable operation, here's what changed after partnering with Shipway.
80%+
Delivery success rate
<10%
RTO rate month on month
2–3
Days to deliver (was weeks)
1000+
Orders per day at peak scale

Why Shipway

Built for brands that mean business

🔗
Courier aggregation
Access multiple courier partners from one place. Route each shipment to the best carrier for that region automatically.
📊
Centralized dashboard
All your shipments, RTO data, delivery status, and performance reports in a single, clear view.
👤
Dedicated POC support
A real human point of contact who knows your account, quick resolutions, not ticket queues.
🤖
Intelligent courier allocation
Automated rules ensure every order is routed to the right carrier, reducing delays and failed delivery attempts.
📦
Scale-ready infrastructure
From your first 100 orders to 1000+ a day, Shipway grows with you without missing a beat.
📉
RTO intelligence
Deep RTO analytics help you spot patterns, fix root causes, and steadily reduce returns month on month.

Ready to scale?

Scale your brand like Be Clinical

From your first 100 orders to 1000+ a day, deliver faster, reduce returns, and operate with complete control.