How Juggerknot Originals Reduced RTOs and Improved Delivery Success Rate to 97% with Shipway

Juggerknot Originals is a well-known D2C apparel label that has gained a strong presence among the fashion-enthusiast youth in India. With its emphasis on original designs, premium quality, and a bold brand identity, the brand has carved out a niche in the highly competitive online fashion segment.

But with rapid growth came operational complexity. Rising order volumes exposed inefficiencies that disrupted two critical pillars of any D2C business, timely order fulfillment and steady cash flow. In a category where customer experience directly drives loyalty, these challenges threaten to slow momentum and impact profitability.

Recognizing that scattered solutions would not be enough, the leadership team sought a structured, technology-led partner to streamline post-purchase operations and plug revenue leakages. This decision led them to Shipway.

Pain Points

Despite strong customer traction, Juggerknot Originals faced critical operational challenges that hampered growth:

Long Delays in COD Remittance: Settlement timelines from courier partners were unpredictable, creating major cash flow challenges.

Rising RTOs: Return-to-Origin shipments were eroding margins, with high associated costs and no clear strategy to minimize them.

Undelivered Orders (NDRs): A significant percentage of orders were being marked undelivered without effective customer follow-ups, resulting in lost sales opportunities.

Operational Inefficiencies: Manual processes, limited tracking visibility, and lack of proactive customer communication made scaling operations increasingly difficult.

Solution by Shipway

- Faster Cash Flow with COD Remittance Automation: Shipway streamlined COD settlements by integrating directly with courier partners, providing brands with faster, predictable remittance timelines and improved cash flow visibility.

- Lower RTOs with COD Order Verification: Shipway enabled brands to cut down on RTOs by validating COD orders through automated confirmations across WhatsApp, manual calls, and SMS, ensuring only genuine orders move forward for dispatch.

- Improved Delivery Success with NDR Dashboard:  Juggerknot Originals leveraged Shipway’s NDR dashboard to track courier performance in real time, which helped boost delivery success rates.

- Streamlined Operations with Automation & Real-Time Tracking: Shipway eliminated manual bottlenecks by automating key workflows, offering real-time shipment visibility, and enabling proactive customer communication, making it easier for brands to scale smoothly.

Growth Achieved

- Delivery Rate Improved from 90% to 97%
Shipway enabled brands to achieve higher delivery success through COD order verification and proactive customer communication.
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- 25% Drop in RTOs
Automated confirmations and NDR management helped reduce unnecessary RTOs, directly improving profitability.
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- Fuel Your Business with Fast Remittances
Get your COD remittances as early as D+2. This rapid turnaround provides a significant boost to your cash flow, enabling you to swiftly reinvest and accelerate your business growth.