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Festive season sales put every part of a D2C operation under pressure- what usually works at normal volumes can quickly break at scale. Delayed dispatches, stockouts, missed delivery timelines, and refund escalations aren’t one-off issues, they’re the result of weak links that get exposed when demand peaks.
Understanding these failure points is the first step toward fixing them. From inventory planning and warehouse cut-offs to courier coordination and returns, brands need systems that don’t collapse under festive load.
- Why festive scale exposes invisible inefficiencies in your backend
- How to balance speed, accuracy, and order volume without overwhelming your ops team
- What separates brands that thrive during sales from those that collapse under pressure
- The operational blind spots that lead to last-minute courier chaos
- How to align teams, tools, and timelines for peak season execution
- Ways to prevent lost revenue from avoidable RTOs, delays, and cancellations
- Practical fixes you can implement before your next big sale goes live
